lobotomised passenger
Toyota GT86: 'Their simplest yet most exciting model in years'
A few years ago I went to a 25th-anniversary celebration of Mazda's all-conquering MX-5. It's the dinky sports car that blends big driving thrills with everyday usability and it has doggedly stuck to one simple credo: "Keep it basic." There is nothing fussy or fancy about it. It's functional and, in these days of fake news, autonomous driving and hands-off digital feedback, there is something gloriously authentic about its analogue approach to the road. And it's exactly this pared-back, up-front honesty that's helped Mazda shift more than 1m of them over the past quarter-century.
Industry:
- Transportation > Ground > Road (0.58)
- Automobiles & Trucks > Manufacturer (0.48)
- Transportation > Passenger (0.40)