For years, marketers have been trying to optimize the online shopping experience to better understand their customers and deliver more customized interactions that ultimately drive more sales. Artificial intelligence was supposed to accelerate that, and today Adobe announced enhancements to Adobe Target and Adobe Experience Manager that attempt to deliver at least partly on that promise. Adobe has been trying to lift the enterprise side of its business for some time, and even though they are well on their way to becoming a $10 billion company, the potential for even more revenue from the enterprise side of the business remains tantalizing. They are counting on AI to help push that along. Adobe's Loni Stark says companies are looking for more sophisticated solutions around customization and optimization.