My Favorite E-Reader Is on Sale for Prime Day--and It's Not a Kindle If you're over seeing announcements about Amazon's Prime Day sale and Amazon's own on-sale devices, I can't blame you. It's everywhere these days, and every website is trying to replicate the sale. If you're feeling like you want to escape from the Amazon ecosystem grind, though, I've got an idea (and a sale!) for you. One of the biggest markets Amazon has changed is book shopping. If you'd like to get your reading experience away from Amazon, you can put the Kindle deals down and start shopping for a whole different e-reader . There's an excellent option for you that offers a better price for a color screen, comes with page-turner buttons, can double as a digital notebook.