Yext uses artificial intelligence (AI) to help companies with their digital transformation in response to the Covid-19 lockdown. Its biggest customers are mobile phone operators such as Three and Verizon. It helps these communications service providers (CSPs) by improving the digital experience of customers. For many mobile phone users, the customer journey often starts with a search for information about one supplier and ends with them going to a rival which provided the answers more readily. "If they want customers to help themselves, they need to structure their information so the answers are readily available," says Jon Buss, managing director of Europe, the Middle East and Africa (EMEA) for AI company Yext.