Artificial Intelligence (AI), as both a term and a technology, has been present for more than half a century; however, there is often a misunderstanding around the uses for AI, especially applications in daily life. While general AI may be a common subject in Sci-Fi movies, it is far from reality. A more tangible meaning of AI refers to the underlying technology that shapes human-like virtual assistants, applications of machine learning to improve industrial processes and other machine intelligence in limited technological interactions with the natural world.

An audience of academics, thought leaders and industry experts gathered to discuss the future of artificial intelligence (AI) at an exclusive Samsung event recently. The first ever Samsung Global AI Forum enabled leading thinkers from across the industry to share their insights, talk about best practices and investigate opportunities for collaboration. The event took place in New York at Samsung 837, Samsung's marketing experience center. It happened at a time when discussion around AI is increasing in importance, with the technology expected to bring about dynamic changes. Twenty renowned scholars including Professor Zoubin Ghahramani of the University of Cambridge, Professor Barry Smyth of University College Dublin, Professor Alexander Rush of Harvard University and Professor Rob Fergus of New York University were invited to the Samsung Global AI Forum.

ThinkTV is proud to announce the formation of an independent laboratory to carry out cutting-edge research into the performance of TV advertising, in partnership with leading international media academic Professor Karen Nelson-Field (pictured above) and Media Intelligence Co. The laboratory's forthcoming two-year research program will help advertisers and media agencies get the best out of TV by providing robust evidence and greater clarity about how multiplatform TV advertising delivers business results. The ThinkTV Smart Lab is directed by Karen Nelson-Field, Professor of Media Innovation at the University of Adelaide and CEO of research joint venture, Media Intelligence Co. (MIC). The purpose-built facility will examine TV's impact on brand and advertiser performance and will use artificial intelligence technologies to remove human error and bias. It is funded by ThinkTV but remains independent to ensure research rigour and credibility.