At the time of writing, AI ethics is a hot topic, given that several global players (namely Google, Amazon, Facebook, IBM and Microsoft) have founded the Partnership on Artificial Intelligence to Benefit People and Society. Their aims are to advance public awareness and define standards that researchers can use as guidelines. You have to wonder at the future benefits of this organization when the chosen name sounds like a company in Southeast Asia. Apple is conspicuously absent, perhaps unwilling to participate in any venture where the supply chain is not under its full control or a profit margin is not defined. However, there are other efforts underway.