late father
Michael Parkinson's son defends new AI podcast which uses his late father's voice
However, the podcast's release comes at a time when the use of AI in creative arts is being hotly debated, with many arguing it needs to be used carefully and ethically, if at all. Many broadcasters and screen actors are concerned about the risk AI poses to their livelihoods, as well as the complications around AI being mistaken by the public for the real person or product. In 2022, the union Equity launched a "Stop AI Stealing the Show" campaign. The use of AI was a major factor in the strikes that brought Hollywood to a standstill last year. However, as Sir Michael is dead and therefore no longer has a livelihood to protect, the debate in this case is more about whether or not it is ethical to have him say things he never said in real life, and also whether AI versions of real hosts is something listeners even want.
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John Meyer, CEO and founder of Forever Voices, said that he created the company last year, after trying to use AI to develop ways to reconnect with his late father, who passed away in 2017. He built an AI voice chatbot that replicated his late father's voice and personality to talk to and found the experience incredibly healing. "It was a remarkable experience to talk to him again in a super realistic way," Meyer said. "I've been in tech my whole life, I'm a programmer, so it was easy for me to start building something like that especially as things got more advanced with the AI space."