Even though artificial intelligence can bring about a substantial positive impact in many areas of our lives, AI's inappropriate and unethical use has become a big concern in recent years. During my investigation of artificial intelligence in business and in societies in the last five years, I have been negatively surprised by the quantity of wrong and unethical usage of AI worldwide. Several big technology companies have been involved in scandals by allowing wrong and unethical use of data and artificial intelligence in their platforms. The most well-known is the Cambridge Analytica scandal. Facebook gave access to sensitive user data of 87 million user to consultant firm Cambridge Analytica which used AI algorithms to micro-target their political ads in the 2016 US elections.

Lasse Rouhiainen is a best-selling author and international expert on artificial intelligence, disruptive technologies and digital marketing. Finnish in origin but based in Spain, Lasse focuses his work on investigating how companies and society in general can better adapt to, and benefit from, artificial intelligence. Lasse has given keynote presentations, seminars and workshops in more than 16 countries around the world and holds frequent conferences at several universities internationally. He has also provided training to thousands of students and businesses through online e-learning courses. Lasse has been a speaker at renowned seminars such as Mobile World Capital and TEDx, and has worked with top brands and institutions such as Michelin, Össur and the European Union Intellectual Property Office.

Lasse Rouhiainen is a best-selling author and international expert on artificial intelligence, disruptive technologies and digital marketing. Finnish in origin but based in Spain, Lasse focuses his work on investigating how companies and society in general can better adapt to, and benefit from, artificial intelligence. Lasse has given keynote presentations, seminars and workshops in more than 16 countries around the world and holds frequent conferences at several universities internationally. He has also provided training to thousands of students and businesses through online e-learning courses. Lasse has been a speaker at renowned seminars such as Mobile World Capital and TEDx, and has worked with top brands and institutions such as Michelin, Össur and the European Union Intellectual Property Office.