Adoption of AI is highest among top-tier carriers, according to a LexisNexis survey of 300 executives at the top 100 U.S. insurers. The company's "Hype or Reality: The State of Artificial Intelligence and Machine Learning in the Insurance Industry" white paper reports that more than 80% of respondents from the top 20 insurance companies meet the definition of "adopter" for AI and machine learning. By line of business, auto insurance is leveraging AI and machine learning at a 68% clip, LexisNexis found, followed by life, commercial and home insurance. Despite the incursion of many AI-focused insurtechs, 65% of companies with active implementations, pilots or approved projects prefer to develop their applications internally. Marketing, underwriting and claims are the most common practice areas in which AI is being applied.