Catalonia Living Lab, a public-private project for the development of CAVs, and Aurora Snowbox, the Finnish testing organization, have reached an agreement to collaborate on test drives of connected and automated vehicles on public roads. Noting that there is an imminent need for public road test drives in all weather conditions (including summer and winter), the organizations have agreed to team up for the next two years. The alliance is expected to be mutually beneficial in strengthening the services provided by both entities and expanding their activities in the field of connected and automated vehicles. As a first step in their collaboration, both companies have aligned their service portfolios and marketing strategies to ensure an identical user experience on both test beds. A strategic analysis performed within the framework of Catalonia Living Lab resulted in the identification of a series of objectives for testing of CAVs on public roads.