There's no better time than one of Amazon's sale events to treat yourself to a new Kindle. All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. If you're in the market for a new Kindle, the best Amazon Prime Day Kindle deals are underway right now. This is the best time--well, now and any other Amazon sale event--to get a new Kindle, no matter what model you're looking for.

Amazon, the dominant force in ereaders, finally brought color eink to its series of devices -- and we've reviewed it. The Kindle Colorsoft is a solid premium ereader, ideal for readers of comics and graphic novels. The company has upgraded page-turn speed and a handy pinch-to-zoom function makes it easier to fully enjoy detailed images. However, it's hard to argue against the convenience and ubiquity of the Kindle ecosystem. The library is seemingly endless (with regular discounts on books and titles you plan to read), supplemented by Prime Reading and Kindle Unlimited.