In a previous blog, we explored why advanced machine learning matters for personalization overall. But, how does advanced machine learning impact 1-to-1 personalization? Because Machine Learning has become a widely used and highly evolved technology, advanced Machine Learning has become increasingly important to personalization software. In this post, we'll take a deeper look at why. All Machine Learning (ML) takes inputs from its environment and uses them to improve its performance when executing a given task.

Retail and eCommerce highlights this week include: Sportsman's Warehouse has selected Kibo Personalization, powered by Monetate and Certona, to support its testing and personalisation efforts. Salesforce and AWS Deliver Offering That Helps Content Distributors Easily Deploy, Scale and Personalize High-Quality Video Streaming Subscriptions. Squirro, is launching a series of live discovery sessions that offer practical Machine Learning (ML) training to non-technical business line employees. Nutanix has announced the global availability of their simplified product portfolio to align with rapidly evolving customer requirements. Sportsman's Warehouse has selected Kibo Personalization, powered by Monetate and Certona, to support its testing and personalisation efforts.