Gartner estimates that by 2022, abou/t 70% of white-collar workers will have interacted with a virtual assistant in some capacity. This means that giving customers the kind of virtual assistant experience they want is critical, which is where using data inputs from interaction history is critical. Even small details, such as the way a virtual assistant greets a customer or its placement on the company homepage, can make a big difference to the way a customer feels about the interaction. How fast a company responds to data inputs about these details can be what makes or breaks their success in conversational AI. In this regard, the focus on easy-to-build and easy-to-maintain digital assistant solutions will also go up – the more a company can solve its problems, the more customer-friendly it will be.