TOKYO – April 22, 2021 – According to research findings by NTT DATA, senior financial services executives overwhelmingly agree that implementing Artificial Intelligence (AI) will be the key competitive driver of success over the next few years. In fact, 83% agree that AI is creating new ways to differentiate offerings and win customers, driven by access to unique data sets; however, obstacles remain and adoption lags. Respondents report technology implementation (55%), creating new business startup culture in an established business (51%), and organizational skill changes (43%) are all top AI challenges to implementing personalized proactive services. Despite these very real obstacles, financial institutions (FIs) must find a way to overcome them. Especially considering the COVID-19 pandemic, consumers are increasingly looking to digital finance solutions and apps that anticipate their needs and proactively offer financial guidance.