Innovation can come from the most unexpected of places and perhaps the last place you would expect digital innovation within the insurance sector to develop is a law firm. And yet, with the launch of its separate technology-driven arm, Kennedys IQ, global insurance law firm Kennedys has placed itself among the most transformative digital companies impacting the development of the insurance sector today. Speaking with Insurance Business, partner and head of the innovations group at Kennedys and board director of Kennedys IQ, Richard West (pictured above), outlined how the unveiling of Kennedys IQ, which combines human and machine intelligence to offer clients'Kennedys, without the lawyers', has been a natural next step in producing innovative software for clients. The journey started 10 years ago with Kennedys' virtual lawyer, KLAiM, which, West said, is essentially the great grandfather of this latest innovation offered by the company. It has come to fruition from Kennedys' ambition of ensuring that lawyers are only used in the insurance sector when strictly necessary.