The jury is still out on what makes Gen Z'ers tick, but while the research is still ongoing there is much evidence to suggest that a marketing strategy utilizing machine learning is exponentially more effective with the next generation. One thing is abundantly clear to every marketer worth his salt; Gen Z customers are "ninja-level" efficient at swatting away regular ads and pop-ups. They are strongly immune to hard sales and obvious sales content. Despite all the difficulties that marketers are facing in reaching a wide Gen Z audience, Jonathan Jadali, CEO and Founder at Ascend Agency has found great success in leading Gen Z-focused startups to victory in this marketing struggle. So what makes the typical Gen Z customer tick and how can businesses and startups build a brand that is appealing to them, utilizing cutting edge technologies?