In 2007 Joel Davis founded Europe's first social media agency, agency:2. The agency has rapidly grown to become an award-winning business with a wide range of leading global clients including Mattel, Microsoft, Sony, Turner and Hillarys. Joel Davis is also co-founder and CEO of Mighty Social, a social ad tech company that takes social ad performance to the next level. Mighty Social creates leading edge digital strategies that push the boundaries of what brands can achieve with innovative social media advertising. Mighty Social has won the Red Herring 100 Europe for the last two years for their use of a patent-pending AI super-tool - The Atom - that is building smarter custom audiences at scale.