To many, Artificial Intelligence (AI), is still in the realm of science fiction: decades away, and far removed from our current reality. However, increasingly, we are interfacing with platforms and systems powered by AI, such as smart watches and virtual assistants, such as Siri and Alexa. More importantly, in the coming decade, AI will drive and underpin a broad range of processes, and consequently change the ways we live and work. This episode is also available on SoundCloud, Apple iTunes, Google Play Music, Spotify, Amazon Music (NEW!) and on Stitcher! Over the past few months, there have been some new developments in the AI space that highlight the fact that AI is developing rapidly.

We caught up with Dr. Mark Chrystal, Chief Analytics Officer at rue21 to understand more about how he perceives the role of analytics in retail today, his upcoming talk at NRF's Big Show and the future of retail. MANTHAN: In your role as the Chief Analytics Officer, what would you say is the biggest challenge facing rue21 in 2019? MARK: The biggest challenge I face is the ability to explain what is happening in the industry and more importantly, with our current, lapsed and potential customers. My job is to help the business navigate the environment and provide insights that help chart a course to success. This is particularly challenging in the current retail environment and for a company that is in the midst of a turnaround.