The risks of cybersecurity are more complex than ever. Due to the rise of the Internet of Things (IoT) and Artificial Intelligence (AI), by 2020 every person will generate 1.7 megabytes of information per second. As new technologies evolve, cyber criminals adapt and discover new hacking methods to apprehend sensitive data. AI and IoT have the potential to revolutionise society, but what happens when these new technologies are weaponized by cyber criminals? Unless hardware-based endpoint security solutions are implemented in IoT and AI devices, users leave themselves vulnerable to cyberattacks.

Yet despite this fact of marketplace nature, many companies that offer tech products and services face the daunting task of making changes that customers may perceive as messing with a very good thing, especially if the offering is wildly successful. Having a considerable share of the search engine marketplace against Bing and Yahoo, Google has become the default starting point for queries among many businesses, small and large, and an essential platform for optimizing digital marketing strategies. But now IoT home devices are rivaling search engines for consumer attention, potentially threatening their dominance in the long run. Clickz reported a BloomReach study that indicates Amazon's emerging position as a consumer starting point for product search and price comparison. The survey of 2,000 US consumers revealed that people are increasingly hitting the Amazon website first, with its share of surveyed respondents reaching 55%, an 11% increase over the previous year's results.