Large language models (LLMs) are trained on vast amounts of text from the Internet, but do they truly understand the viral content that rapidly spreads online -- commonly known as memes? In this paper, we introduce CHIME, a dataset for CHinese Internet Meme Explanation. The dataset comprises popular phrase-based memes from the Chinese Internet, annotated with detailed information on their meaning, origin, example sentences, types, etc. To evaluate whether LLMs understand these memes, we designed two tasks. In the first task, we assessed the models' ability to explain a given meme, identify its origin, and generate appropriate example sentences. The results show that while LLMs can explain the meanings of some memes, their performance declines significantly for culturally and linguistically nuanced meme types. Additionally, they consistently struggle to provide accurate origins for the memes. In the second task, we created a set of multiple-choice questions (MCQs) requiring LLMs to select the most appropriate meme to fill in a blank within a contextual sentence. While the evaluated models were able to provide correct answers, their performance remains noticeably below human levels. We have made CHIME public and hope it will facilitate future research on computational meme understanding.

Internet memes have emerged as a novel format for communication and expressing ideas on the web. Their fluidity and creative nature are reflected in their widespread use, often across platforms and occasionally for unethical or harmful purposes. While computational work has already analyzed their high-level virality over time and developed specialized classifiers for hate speech detection, there have been no efforts to date that aim to holistically track, identify, and map internet memes posted on social media. To bridge this gap, we investigate whether internet memes across social media platforms can be contextualized by using a semantic repository of knowledge, namely, a knowledge graph. We collect thousands of potential internet meme posts from two social media platforms, namely Reddit and Discord, and perform an extract-transform-load procedure to create a data lake with candidate meme posts. By using vision transformer-based similarity, we match these candidates against the memes cataloged in a recently released knowledge graph of internet memes, IMKG. We provide evidence that memes published online can be identified by mapping them to IMKG. We leverage this grounding to study the prevalence of memes on different platforms, discover popular memes, and select common meme channels and subreddits. Finally, we illustrate how the grounding can enable users to get context about memes on social media thanks to their link to the knowledge graph.

Memes have gained popularity as a means to share visual ideas through the Internet and social media by mixing text, images and videos, often for humorous purposes. Research enabling automated analysis of memes has gained attention in recent years, including among others the task of classifying the emotion expressed in memes. In this paper, we propose a novel model, cluster-based deep ensemble learning (CDEL), for emotion classification in memes. CDEL is a hybrid model that leverages the benefits of a deep learning model in combination with a clustering algorithm, which enhances the model with additional information after clustering memes with similar facial features. We evaluate the performance of CDEL on a benchmark dataset for emotion classification, proving its effectiveness by outperforming a wide range of baseline models and achieving state-of-the-art performance. Further evaluation through ablated models demonstrates the effectiveness of the different components of CDEL.

This paper describes the participation of our NUAA-QMUL-AIIT team in the Memotion 3 shared task on meme emotion analysis. We propose a novel multi-modal fusion method, Squeeze-and-Excitation Fusion (SEFusion), and embed it into our system for emotion classification in memes. SEFusion is a simple fusion method that employs fully connected layers, reshaping, and matrix multiplication. SEFusion learns a weight for each modality and then applies it to its own modality feature. We evaluate the performance of our system on the three Memotion 3 sub-tasks. Among all participating systems in this Memotion 3 shared task, our system ranked first on task A, fifth on task B, and second on task C. Our proposed SEFusion provides the flexibility to fuse any features from different modalities.

Knuckles, right, appears in the Sega Genesis video game'Sonic & Knuckles.' Fans of Sonic The Hedgehog are well acquainted with Knuckles, the red echidna made popular through a series of video games produced by Sega. Recently, the character has taken on a whole new persona online in the form of Ugandan Knuckles. Not only has the character morphed into its own meme, complete with catchphrase, it has devolved into an unfortunate fixture of Internet memes -- a troll that harasses other online players and spews racist phrases. Here is what you need to know about Knuckles, and his second life under his Ugandan form.

This post is authored by Joseph Sirosh, Corporate Vice President of the Data Group at Microsoft. A few months ago, I was trying to find a clever way to illustrate the power of machine learning to software developers at Microsoft's //BUILD conference. So, using the face analysis API we had recently published on the Cortana Analytics Gallery, we built the web site How-Old.net When we showed it off at //BUILD, the application went viral, and over 85 million users submitted over 500 million images to test it, and to mock and try to fool the application. It became a social media sensation.

As you went about your day quietly humming it, perhaps someone else heard you and complained minutes later that you'd gotten the tune stuck in their head. The song's hook seems to have the ability to jump from one brain to another. And perhaps, to jump from the web browser you are using right now to your brain. In fact, you may be singing the hook to yourself right now. Something similar happens on the internet when things go viral – seeming to follow no rhyme or reason, people are compelled to like, share, retweet or participate in things online.

Humorous images can be seen in many social media websites. However, newcomers to these websites often have trouble fitting in because the community subculture is usually implicit. Among all the types of humorous images, Internet memes are relatively hard for newcomers to understand. In this work, we develop a system that leverages crowdsourcing techniques to generate explanations for memes. We claim that people who are not familiar with Internet meme subculture can still quickly pick up the gist of the memes by reading the explanations. Our template-based explanations illustrate the incongruity between normal situations and the punchlines in jokes. The explanations can be produced by completing the two proposed human task processes. Experimental results suggest that the explanations produced by our system greatly help newcomers to understand unfamiliar memes. For further research, it is possible to employ our explanation generation system to improve computational humanities.

Internet memes are phenomena that rapidly gain popularity or notoriety on the Internet. Often, modifications or spoofs add to the profile of the original idea thus turning it into a phenomenon that transgresses social and cultural boundaries. It is commonly assumed that Internet memes spread virally but scientific evidence as to this assumption is scarce. In this paper, we address this issue and investigate the epidemic dynamics of 150 famous Internet memes. Our analysis is based on time series data that were collected from Google Insights, Delicious, Digg, and StumbleUpon. We find that differential equation models from mathematical epidemiology as well as simple log-normal distributions give a good account of the growth and decline of memes. We discuss the role of log-normal distributions in modeling Internet phenomena and touch on practical implications of our findings.