HDFC Bank Ltd., today announced the launch of IRA, its interactive humanoid, at the Kamala Mills branch in Mumbai. IRA, which stands for Intelligent Robotic Assistant, will help branch staff in servicing customers. With this launch, HDFC Bank becomes the first bank in the country to introduce a humanoid for customer service. Developed using Robotics and Artificial Intelligence technologies, IRA will be positioned near the Welcome Desk, where it will greet customers and guide them to the relevant counter in the branch such as Cash Deposit, Foreign Exchange, Loans, among others in the first phase. Upon entering the Kamala Mills branch, IRA will greet the customer, before displaying a list of banking services he can avail at the branch.