In his most recent role as CFO of AppNeta Inc., a privately held SaaS provider, Larry drove unprecedented growth and scaled operations, resulting in the successful sale of the company to Broadcom Software. He has a proven record in mergers and acquisitions, closing multimillion dollar Fortune 500 revenue deals, and fostering strategic partner relationships. "I'm extremely excited about joining the impressive Intentsify team at this stage of its lifecycle with explosive growth and robust financial metrics," Larry said. "We are well positioned for success in this high-growth market, and I look forward to being a strong business partner to the team to enable us to continue scaling the business."