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Intent Marketing: The Simple Guide

#artificialintelligenceOct-19-2021, 15:56:43 GMT

Intent marketing aims to affect prospect purchase decision by analyzing consumer behavior. By leveraging intent marketing, 64% of companies reported improvement in return on investment and conversion rates. Intent marketing is a marketing practice relying on identifying and meeting the intent of the customer. Intent refers to what customers want or need in a given period. Intent-based marketing helps marketers determine a brand's real audience and their purchase behavior at any particular time.

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Technology:

Information Technology > Enterprise Applications > Customer Relationship Management (0.95)
Information Technology > Artificial Intelligence (0.75)

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