Forrester published a report titled "The Sorry State of Digital Transformation in 2018" (love the brashness of the title) that found that 21% of 1,559 business and IT decision makers consider their digital transformations complete. The concept of "Digital Transformation" is confusing because many CIO's (at least 21%) and their business counterparts think "Digital Transformation" is about deploying digital technologies (like smartphones, tablet and "native cloud" applications) to convert manual and analog processes into digital processes. It's the word "Digital" that is confusing because it immediately steers the conversation towards technology. So let me try something different – I don't want to achieve digital transformation, I want to achieve "Intelligence Transformation" where intelligence is defined as: "The ability to continuously learn and evolve with every interaction." I want to embed "intelligence" into every one of my products, processes and services. I want to create products, processes and services that are continuouslylearning and evolving from every interaction, whether that interaction is with a customer, employee, partner or even another machine.