The Detroit Lions today announced the franchise has selected Wallaroo.AI as its official artificial intelligence (AI) and machine learning (ML) partner. The Lions will work with Wallaroo to scale the use of AI across many different business objectives on and off the field. The first phase of the partnership will integrate Wallaroo technology into the newly established Trace3 Analytics War Room at the Lions home at Ford Field in downtown Detroit, where they will work directly with the team's analytics group during games to improve the fan experience across various elements such as ticketing, parking, concessions, retail, and fan sentiment. "Our organization continues to look for innovative ways to improve our business and be a leader in the use of analytics throughout the NFL," says Ashton Mullinix, senior vice president of strategy and analytics for the Detroit Lions. "With the help of Wallaroo, we are looking to scale our use of AI to leverage real-time data to impact decision making."