When the AI boom came a-knocking, Intel wasn't around to answer the call. Now, the company is attempting to reassert its authority in the silicon business by unveiling a new family of chips designed especially for artificial intelligence: the Intel Nervana Neural Network Processor family, or NNP for short. The NNP family is meant as a response to the needs of machine learning, and is destined for the data center, not your PC. Intel's CPUs may still be a stalwart of server stacks (by some estimates, it has a 96 percent market share in data centers), but the workloads of contemporary AI are much better served by the graphical processors or GPUs coming from firms like Nvidia and ARM. Consequently, demand for these companies' chips has skyrocketed.