information management



How to develop an integrated Paid Search and SEO strategy for e-commerce Smart Insights

#artificialintelligence

When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides of the same coin. However, all too often companies will focus on one at the expense of the other. At ClickThrough Marketing we provide an integrated digital marketing appr...


Three sectors being transformed by artificial intelligence

#artificialintelligence

With job automation, driverless cars and facial recognition hacks topping last year's headlines, artificial intelligence and machine learning have evolved from futuristic sci-fi to mainstream enterprise adoption, seizing a sizable portion of VC dollars in 2017 and pushing the federal government to d...


The data center takes form, and businesses adapt or perish

ZDNet

More than ever, data centers run the world, but many of them need a 21st century reboot. Today's data centers have to be more efficient, redundant, and flexible than ever. We examine when and how to best run your own data center versus when to outsource to the cloud or a service provider, and when t...


Artificial Intelligence Might Soon Invade Your HR Department, Thanks to These 3 Ex-Googlers

#artificialintelligence

When the co-founders of Appurify sold their app development company to Google and started working for the search giant in 2014, they were impressed with the company's culture. They were also surprised to find that Google faced a lot of the same problems as other companies when it came to onboarding ...


Google debuts AdSense 'auto ads' with machine learning to make placement and monetization choices

#artificialintelligence

Google is today unveiling a new ad unit for AdSense that taps into the company's big push to add more artificial intelligence into its business, and to potentially bring on more publishers who might consider ramping up their advertising efforts but don't have the time or other resources to manage th...



The Evolution of Tourism Marketing: Artificial Intelligence

#artificialintelligence

The term 'Artificial Intelligence' is as amazing and technologically advanced as it sounds. We have been hearing it for years in movies and documentaries, but now artificial intelligence is present in the real world and is affecting our everyday lives. This extends through to the tourism marketing a...


How four travel brands are using AI for a better experience

#artificialintelligence

Google "the year of artificial intelligence" and the search results definitively bestow that title on 2017. Forbes said so back in February. Google and Microsoft have both declared pivots from mobile-first to "AI-first." An amazing-but-creepy robot has made the talk show circuit. And of course, AI ...


2018 Brings Once-in-a-Generation Shift in Data Storage - Direct2DellEMC

#artificialintelligence

I have to be honest. Much of what I predict to be significant for the data storage industry in 2018 may go unnoticed by most IT professionals, even though some of these concern major progress that hasn't been experienced in nearly a full generation! So much has been happening in the development of ...