information management


Microsoft's Bing search engine goes offline in China, raising fears it was 'walled off'

The Japan Times

BEIJING - The Microsoft-run search engine Bing was unavailable in mainland China late Wednesday, raising concerns among some social media users that it could be the latest foreign website to be blocked by censors. It is not clear whether Bing has joined China's long list of prohibited websites or if its China service is experiencing technical difficulties. Facebook, Twitter and a host of Western media websites are blocked in China. While its rival Google shut down its search engine in China in 2010, Bing has continued to operate in the country along with Microsoft-owned Skype. On Weibo, China's Twitter-like social media site, people complained about the lack of access, with some speculating that Bing too had been "walled off.


Why Your eCommerce Store Needs Artificial Intelligence To Survive

#artificialintelligence

Artificial Intelligence (AI) has finally emerged from the shadowy realm of university labs and science fiction to splash down right in the heart of mainstream society. This seemingly rapid ascent has been bolstered by an unlikely (even pedestrian) bedfellow:online shopping. In this article, we'll explore the symbiotic relationship between AI and online shopping. We'll look at why your eCommerce store needs AI to survive, and how the eCommerce environment has proven to be a perfect petri dish to incubate and refine machine learning technology. Artificial Intelligence can go deep.


Equian Announces AI Platform for P&C Subrogation

#artificialintelligence

Equian, a provider of P&C payment integrity solutions announced that its Data Analytics Division created the first NLP based AI platform called EquianAI built exclusively for the P&C subrogation market. EquianAI's greatest impact is improving operational performance and recovery cycle times, and it easily integrates into existing workflows with minimal technology resources required. Equian's Subject Matter Experts worked alongside the Analytics Division to develop the model. The Analytics Division utilized Equian's data repository of P&C subrogation data to formulate a unique set of algorithms to predict outcomes and improve the existing process. "P&C organizations have unique challenges when it comes to subrogation. Most carriers rely on manual evaluation of free text with some predictive analytics on a limited amount of structured data to identify losses with subrogation opportunity. EquianAI provides automation that removes tedious human intervention by analyzing the free text, the structured data, and the unstructured data simultaneously. The technology performs in-depth analyses that result in the ability to prioritize claims by scoring recoverable files as High, Medium or Low based on recoverability. Rules based technology then directs the scored cases to appropriate investigation and recovery experts."


How to build an e-commerce SEO strategy for large retailers - Search Engine Land

#artificialintelligence

Online retailers face a whole host of relatively unique search engine optimization (SEO) considerations most other websites don't deal with. Most discussions about those differences focus on issues such as tags, uniform resource locators (URLs), link structure, duplicate content and so on. In this post, I want to zoom out a bit and start talking about strategic approaches. I've decided to focus specifically on three factors that deserve special attention in developing an SEO strategy for online retailers: keyword research, mobile crawling and customer reviews. This is by no means an exhaustive list, but I believe it's a useful starting point.


Intelligent Information for the Enterprise: Smartlogic

#artificialintelligence

Founded in 2006, Smartlogic is a leading San Jose, CA-based computer software company. Smartlogic's Semaphore is an enterprise-grade semantic platform that allows organizations to realize the business value of their information. Bringing structure to the unstructured, Semaphore scales to manage organizational volumes, and supports industry-standard semantic vocabularies. Its model-driven, rule-based semantic approach solves complex business problems that traditional technologies cannot. It integrates into and enhances the capabilities of existing technology to improve time to value for new opportunities.


How Artificial Intelligence is Transforming SEO RankWatch Blog

#artificialintelligence

Rank Watch is a toolset for SEO professionals that provides Internet marketing tools for search engine optimization ("SEO") social media management (SMM) website optimization, including research and analysis, link building, campaign management, automated tracking of search engine performance, analytics and conversion tracking, and SEO reports. These services are provided to you through the site based on the plan purchased, including all software, data, text, images, sounds, videos, and other content made available through the site, or developed via the Rank Watch API (collectively, "Content"). Any new features added to or augmenting the Service, are also subject to these Terms. Rank Watch provides a free account and several tiered service, fee based accounts. Fees are based on the package the user has chosen.


How AI is shaping SEO & how to boost your RankBrain rankings

#artificialintelligence

If you want to take your SEO to the next level – or even keep up – in 2018 and beyond, then you need to understand how artificial intelligence (AI) is shaping SEO, and how you can use this knowledge to boost your rankings. Up until recently, search engine algorithms were entirely hand-coded by engineers but this has its limitations, not least because of the sheer size of the task and the potential for human error. Artificial intelligence such as speech recognition and image classification software has helped to pave the way for integrating'machine learning' into search engine algorithms. Now new technologies are enabling engineers to push the boundaries even further. Artificial intelligence presents an opportunity to create an algorithm that learns from the behaviour of searchers and, ultimately, refines itself with minimal human input, if any. With the help of AI, search engines can consider factors such as your location, your search history, your favourite websites, and what other users click on for a similar query to give you the most appropriate search results for your individual needs. The AI can then analyse your behaviour in response to a particular search and how you interact with the results, and then improve what it offers the next time someone makes the same search.


SEO Techniques: A Complete Guide

#artificialintelligence

Search Engine Optimisation refers to the science of making sure that your website comes on top of the search results to attract your target audience. SEO has its own syntax- it does not involve stuffing keywords or having many product pages to spank up your ranking. If you do this, the chances are high that you will not achieve the desired results. Your pages should have a mobile-friendly interface and feature relevant keywords. Every now and then, SEO techniques keep changing.


Keyword Research; An Effective Step by Step Guide

#artificialintelligence

If you run a website and would like to research keywords, there are some best practices that are recommended to help you find the best keyword phrases to use. In this article, we'll focus on the several research methods and provide hints on how to carry out effective keyword research. Keep in mind that getting ranked for a keyword phrase depends on how relevant the content is around the much sought-after phrase. Choosing the right keywords can easily get overwhelming in your quest to create the best SEO strategies. That is why we came up with this step by step guide that you can use to find the best keywords for your website.


Voice Search Website Optimisation The Marketing Know-How

#artificialintelligence

Google voice search is an omnipresent choice for users on the move via their mobile devices. Voice search has made its way into our everyday life and the trends suggest that it's here to stay. Voice search is a function that makes it possible for users to make a query via a search engine using their voice. They can either do this using a smartphone or home assistant. This article analyses the uniqueness of voice search and why it should be part of your marketing strategy.