information management


It's Time to Optimize for Google As a Recommendation Engine

#artificialintelligence

Ask anyone what Google is and the most likely answer will be that it's a search engine, which is pretty hard to argue with. The tech giant's most important platform is called Google Search, where people type in queries and get search results in return. Except the nature of search is drastically changing, as Google further integrates machine learning and artificial intelligence into everything it does. We now get personalised search results based on our location, user history and content preferences. We get content recommendations popping up on our phones and alerts for the latest news, sports results and travel updates.


How I cheated and won $11 on HQ trivia

Mashable

You should know that it still wasn't easy to do, and it's not a foolproof strategy. But it works, and the key is an Android phone. That's right, the most important tool for cheating at HQ is the phone that you can't play HQ on – at least not yet (it's coming later this month). For those not familiar with the app, HQ has burst onto the scene as the hot new live trivia app, complete with a Quiz Daddy, hundreds of thousands of users, and cash prizes. So, naturally, we tried to cheat at it.


Mozilla and Yahoo are suing each over Firefox's default search engine

Mashable

In yet another tech battle of the titans, Mozilla and Oath are suing each other over a contract that set Yahoo as the default search engine for Mozilla's Firefox browser. The pair originally signed a deal in 2014 that would have made Yahoo the default search engine for Firefox through 2019. But Mozilla has decided to exit the deal and take up with Google. Oath, the Verizon-owned company that resulted from the merger of Yahoo and AOL in 2017, is accusing Mozilla of improperly walking away from their deal, and formally filed a complaint against Mozilla for "breach of contract" and "breach of covenant of good faith and fair dealing." You can read a few more details in this heavily redacted version [PDF] of Oath's complaint that was posted online by Mozilla.


Mozilla and Yahoo sue each other over default search engine deal

Engadget

Deals between web browser suppliers and search engine providers are big business. For Mozilla, agreements with search engines have brought in as much as US$300 million a year, which accounts for 90 percent of its income. So the stakes are high amid the latest tech company quarrel, which sees Mozilla end its partnership with Yahoo due to claims it hadn't been paid. Neither party is happy with the situation, so they're suing each other. Back in 2014 Mozilla and Yahoo struck a deal that would see Yahoo act as the default search engine in Firefox through 2019.


Mozilla countersues Yahoo Holdings and Oath

ZDNet

Mozilla has filed a cross-complaint against Yahoo Holdings and Oath, after the latter filed against the browser maker earlier this week for dumping it as the default search engine in Firefox Quantum in the United States. In Yahoo Holdings' complaint, posted by Mozilla [PDF], Yahoo states that Mozilla sent a letter terminating the search agreement on November 10. Yahoo put Mozilla on breach notice, and demanded that Yahoo be restored as the default US search engine for Firefox. "Yahoo has suffered and will continue to suffer competitive injury to its business and reputation, among other harm, and Mozilla's material breaches and bad-faith conduct are a substantial factor in causing such harm," the claim states. In response, Mozilla said it exercised its contractual right to terminate the agreement, and cited providing quality search results, experience, and "what's best for our brand" as reasons for its action.


Change Data Capture (CDC) and Kafka

@machinelearnbot

Change Data Capture (CDC) is an approach to data integration that is based on the identification, capture, and delivery of the changes made to data sources, typically relational databases. Change operations can be the INSERT of a new record, an UPDATE or DELETE of an existing record. With Apache Kafka and in particular with the Kafka Connect APIs and the Kafka Connect source connectors available it's very easy to create data pipeline which will capture and deliver changes from an existing RDBMS to a Kafka cluster. From there you can send those changes to downstream systems, typically NoSQL storage systems (such as Cassandra, MongoDB, Couchbase, etc.) or search engines (such as Elasticsearch). It is also possible and advisible to keep changes stored or cached in a Kafka compacted topic, this way if you want to perform parallel joins via Kafka Streams or KSQL, the joins will be done easily and efficiently in parallel with no repartitioning necessary.


Data management to navigate regulatory complexity

@machinelearnbot

At the centre of financial services risk management and regulatory compliance is the convergence of data from a huge range of information silos, departments, product lines, customers and risk categories. Risk and finance are at the end of an extensive chain, examining the consolidated threads, uncovering issues and spotting patterns. Because new regulation such as FRTB forces the issue, many organisations run into difficulty, unable to resolve the enormous data integration task. Without good data management, argues Martijn Groot, VP Product Management, Asset Control, obtaining the right information to provide to regulators is like trawling cloudy waters; there will always be uncertainty as to the resulting catch and its quality. The banking sector remains in the middle of reform, with investment in risk and compliance continuing to rise.


Scientific Search Engines Are Getting More Powerful

WIRED

Anurag Acharya's problem was that the Google search bar is very smart, but also kind of dumb. As a Googler working on search 13 years ago, Acharya wanted to make search results encompass scholarly journal articles. A laudable goal, because unlike the open web, most of the raw output of scientific research was invisible--hidden behind paywalls. People might not even know it existed. "I grew up in India, and most of the time you didn't even know if something existed.


Maria Johnsen: Key Insights For A Better Marketing Strategy

#artificialintelligence

In digital marketing and SEO there is no one-size-fits-all strategy or a formula for a guaranteed success. To make the best decisions for your company, it's invaluable to follow the trends and listen to established voices of the industry. Further we offer a short interview with one of the SEO influencers that has some useful insights to share. Maria knows 18 languages which has made her a multilingual SEO, PPC and social media marketing expert. She has managed software projects for well-known IT companies and banks, as well as cooperated with governments and police authorities.


Unlocking the true power of Big Data with Machine Learning - Virtusa Official Blog

#artificialintelligence

Machine learning is taking a big leap in Big Data stream. Today, Google predicts that you should leave now to catch a flight and Amazon recommends a book that you should read- are a few of the many machine learning usage instances that we come across in our lives daily. For many enterprises, Big Data serves as a strategic asset -- which reflects the aggregate experience of an organization. Each customer, partner, or supplier response or non-response can provide the enterprise a learning experience altogether. But gathering and maintaining large collections of data is a task, but extracting useful information from these collections is an even more strenuous task.