Writing is largely considered a craft, a manual task that marries both the cerebral need to think about each and every word that sits on the page (or screen) whilst also manually placing the letters onto the paper with a hand tool, whether pen or keyboard. Portrait galleries around the world throng with images of scribes struggling to make their art near to perfect. Writing, though, is far from immune to the move towards greater automation. Artificial intelligence (AI) writing tools are becoming more prevalent. With CEOs demanding greater automation, digitised business processes and seeking market growth, it is perhaps inevitable that just as the quill made way for the pen and then the keyboard, AI-powered content creation will become essential to write the sheer volume of material a modern enterprise requires.