Here at Smart Data Collective, we talk a lot about the benefits of artificial intelligence in the marketing profession. It is easy to see why this is such a core focus. There are hundreds of applications of big data for marketing. However, there are some more specific ways marketers are incorporating big data into their strategies. One of the newest approaches they are taking is leveraging machine learning in their influencer marketing tactics.

Artificial intelligence, machine learning, neural networks – Big Data is leading to an array of complex business solutions for the web-connected world. For many smaller businesses and brands, these "solutions" may seem more problematic than they're worth. The expertise, the resources, and even the capabilities all seem better suited to enterprise-level applications.