We consider the canonical problem of influence maximization in social networks. Since the seminal work of Kempe, Kleinberg, and Tardos there have been two, largely disjoint efforts on this problem. The first studies the problem associated with learning the generative model that produces cascades, and the second focuses on the algorithmic challenge of identifying a set of influencers, assuming the generative model is known. Recent results on learning and optimization imply that in general, if the generative model is not known but rather learned from training data, no algorithm for influence maximization can yield a constant factor approximation guarantee using polynomially-many samples, drawn from any distribution. In this paper we describe a simple algorithm for maximizing influence from training data. The main idea behind the algorithm is to leverage the strong community structure of social networks and identify a set of individuals who are influentials but whose communities have little overlap. Although in general, the approximation guarantee of such an algorithm is unbounded, we show that this algorithm performs well experimentally. To analyze its performance, we prove this algorithm obtains a constant factor approximation guarantee on graphs generated through the stochastic block model, traditionally used to model networks with community structure.

We establish upper and lower bounds for the influence of a set of nodes in certain types of contagion models. We derive two sets of bounds, the first designed for linear threshold models, and the second more broadly applicable to a general class of triggering models, which subsumes the popular independent cascade models, as well. We quantify the gap between our upper and lower bounds in the case of the linear threshold model and illustrate the gains of our upper bounds for independent cascade models in relation to existing results. Importantly, our lower bounds are monotonic and submodular, implying that a greedy algorithm for influence maximization is guaranteed to produce a maximizer within a (1 - 1/e)-factor of the truth. Although the problem of exact influence computation is NP-hard in general, our bounds may be evaluated efficiently. This leads to an attractive, highly scalable algorithm for influence maximization with rigorous theoretical guarantees.

Traditional IM approaches consider each user/node independently as a potential target customer.

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However, the labeling process can be tedious, costly, and error-prone in practice. In this paper, we propose to unify active learning (AL) and message passing towards minimizing labeling costs, e.g.,making useoffewandunreliable labels thatcan beobtainedcheaply.

We show that this worst-case influence can be efficiently computed, and though the optimization is NP-hard, a (1 1/e) approximation guarantee holds. We also analyze the structure to theadversary'schoiceofdiffusionprocess,andcontrastwithestablished models.