The concept of harnessing artificial intelligence (AI) for business automation and transformation is sweeping the world. In our blog, we have been diving into the matters of retail, tech, and healthcare giants adopting cutting-edge technologies. Another sphere where AI demonstrates its great transformational potential is finance and banking. Be it a startup or an established business, those companies that implement AI to boost in-house processes and external contacting with clients or partners are going in the right direction. It is the second largest sector for startups after health and wellbeing.

Neural networks aren't the right solution for everything, but they excel at dealing with complex data. Most of the time applying AI in mobile is still associated with incorporation of personal assistants, however, there is a larger perspective to that – AI is used to study our habits inside of various apps and better serve us. Thanks to AI solutions, app creators and marketers are now closer to understanding user behavior on the app through actions, likes, preferences, purchases and more. Deep Learning is the science to'teach' the machines recognize patterns and then apply these'learnings' to solve various complex queries. It also allows to learn user's behavior patterns in order to make the future sessions personalized and seamless.