human matchmaking element
Match Introduces a Human Matchmaking Element to Its Dating App
They will be guided by members' answers to four questions on, for instance, what a person would change about their dating life, what sort of person a user gravitates toward, and others. The company created the feature because, for some singles, the pandemic has added a degree of urgency to finding a long-term relationship, said Amarnath Thombre, chief executive of Match Group Americas. "People have had enough time to reflect on what really matters to me, what makes me happy," Mr. Thombre said. "They're also being a little more clear on who they want to be." Get weekly insights into the ways companies optimize data, technology and design to drive success with their customers and employees. The experts can narrow down the candidate pool, bringing forward people who might be more compatible, said Rachel DeAlto, chief dating expert at Match.