The phrase'hype cycle' could have been invented for the mobile marketing industry. Typically, a new tech's day in the sun lasts anything from six – 12 months, before the next big thing comes along. Think about Native, Wearables, Programmatic, Augmented Reality and Virtual Reality. All came, all are still very much around, but each has been superseded by the next. And if VR was last year's big thing, AI (Artificial Intelligence) is this year's, infiltrating an increasing number of aspects of our daily lives. In the home, there's Amazon Echo, the personal assistant which responds to your voice to tell you how your commute is looking, what the weather's doing, or what's happening in the news. Whether Echo qualifies as AI in its current guise, however, is a moot point. Ask it something it doesn't know the answer to and, in my experience to date, it will remain ignorant of the answer, no matter how many times you ask it.
So, I'm struggling a bit with the idea of applying machine learning and artificial intelligence technologies to everything around me. Google recently gave me a Google Home device; I'm not quite sure why. Maybe they wanted to give it more real world voice recognition training opportunities. Maybe they wanted me to write about it, as good social marketing. Maybe they wanted to hear how I'm advising their competitors, naughty, naughty. I don't like the idea of it listening to my conversations. My wife really doesn't like it listening to her.
When Hussein Mehanna showed off a new incarnation of Facebook's Big Blue App back in November, it seemed a tiny improvement--at least on the surface. The app could transform a photo from your cousin's wedding into a Picasso or a Van Gogh or a Warhol, a bit of extra fun for your social media day. But with this bit of extra fun, Mehanna and his team of Facebook engineers were laying the groundwork for an audacious effort to change the future of computing--what Facebook CEO Mark Zuckerberg calls a platform for augmented reality.
Samsung unveiled their new ultra sleek S8 & S8 smartphone earlier this week in New York, featuring tons of innovation that will soon be the critical building blocks for the coming wave of Mixed Reality. Many of the capabilities featured in the new Galaxy S8 & S8 will start to show up in Augmented Reality optics. When worn these glasses will turn our physical world into an endless source of digital information through the implementation of eye tracking, facial recognition, AI & AR. Having the Galaxy S8 & S8 tuned up with so many of these advanced features, marks the beginning of one of the largest and most exciting digital transformations of all time which will bridge our digital and physical worlds together seamlessly. The Galaxy S8 and S8 is by far one of the most advanced smartphones the world has ever seen.