Click-through rate (CTR) prediction plays an important role in online advertising platforms. Most existing methods use data from the advertising platform itself for CTR prediction. As user behaviors also exist on many other platforms, e.g., media platforms, it is beneficial to further exploit such complementary information for better modeling user interest and for improving CTR prediction performance. However, due to privacy concerns, data from different platforms cannot be uploaded to a server for centralized model training. Vertical federated learning (VFL) provides a possible solution which is able to keep the raw data on respective participating parties and learn a collaborative model in a privacy-preserving way. However, traditional VFL methods only utilize aligned data with common keys across parties, which strongly restricts their application scope. In this paper, we propose FedUD, which is able to exploit unaligned data, in addition to aligned data, for more accurate federated CTR prediction. FedUD contains two steps. In the first step, FedUD utilizes aligned data across parties like traditional VFL, but it additionally includes a knowledge distillation module. This module distills useful knowledge from the guest party's high-level representations and guides the learning of a representation transfer network. In the second step, FedUD applies the learned knowledge to enrich the representations of the host party's unaligned data such that both aligned and unaligned data can contribute to federated model training. Experiments on two real-world datasets demonstrate the superior performance of FedUD for federated CTR prediction.

As societal concerns on data privacy recently increase, we have witnessed data silos among multiple parties in various applications. Federated learning emerges as a new learning paradigm that enables multiple parties to collaboratively train a machine learning model without sharing their raw data. Vertical federated learning, where each party owns different features of the same set of samples and only a single party has the label, is an important and challenging topic in federated learning. Communication costs among different parties have been a major hurdle for practical vertical learning systems. In this paper, we propose a novel communication-efficient vertical federated learning algorithm named FedOnce, which requires only one-shot communication among parties. To improve model accuracy and provide privacy guarantee, FedOnce features unsupervised learning representations in the federated setting and privacy-preserving techniques based on moments accountant. The comprehensive experiments on 10 datasets demonstrate that FedOnce achieves close performance compared to state-of-the-art vertical federated learning algorithms with much lower communication costs. Meanwhile, our privacy-preserving technique significantly outperforms the state-of-the-art approaches under the same privacy budget.