We describe a unifying method for proving relative loss bounds for on(cid:173) line linear threshold classification algorithms, such as the Perceptron and the Winnow algorithms. For classification problems the discrete loss is used, i.e., the total number of prediction mistakes. We introduce a con(cid:173) tinuous loss function, called the "linear hinge loss", that can be employed to derive the updates of the algorithms. We first prove bounds w.r.t. the linear hinge loss and then convert them to the discrete loss. We show how relative loss bounds based on the linear hinge loss can be converted to relative loss bounds i.t.o. the discrete loss using the average margin.