One of the first images of AI I encountered was a white, spectral, hostile, disembodied head. It was in the computer game Neuromancer, programmed by Troy Miles and based on William Gibson's cyberpunk novel. Other people may have first encountered HAL 9000 from Stanley Kubrik's 2001: A Space Odyssey or Samantha from Spike Jonze's Her. Images from pop culture influence people's impressions of AI, but culture has an even more profound relationship to it. If there's one thing to take away from this article, it is the idea that AI systems are not objective machines, but instead based in human culture: our values, norms, preferences, and behaviours in society.