Samsung could use a big hit after its huge misstep with recent reports that some of its Galaxy Note 7s were catching fire and not in a cool Hunger Games kind of way. So, is artificial intelligence (AI) potentially one of the ways to recover? According to reports this week in The Wall Street Journal and Reuters, it very well could be one of the company's planned tactics. According to the WSJ, "people familiar with the matter" indicate that internal prototypes of the premium Galaxy S8 handset have a side button that can launch an advanced AI virtual assistant similar to Apple's Siri. Of course, the operative word in that sentence is "prototypes" so what actually comes to pass is not a guarantee.