Marketers love to produce "content" (and they also love calling journalism "content," but that's a separate issue). There is nothing easy about writing, though, especially when you're trying to get somebody to buy your product. Atomic AI from Atomic Reach combines machine learning with real-time writing guidance to help marketers write better texts that are more likely to convert readers into engaged audiences and -- in the long run -- buyers. What's smart about the service is that it can give you recommendations based on your intended audience. If you are writing for a tech-savvy audience, you'd write differently about machine learning than when you know you are writing for a general interest audience, after all.