Audio Analytic, the pioneer of sound recognition software and hearables manufacturer Bragi, today announced a partnership to collaborate on incorporating sound recognition capabilities into Bragi devices. The companies share a vision of how embeddable intelligent sound recognition can bring new levels of usability, convenience and safety to earphone users. At January's Consumer Electronics Show 2018 (CES) Audio Analytic, will use their conversation detection demonstration, developed with Bragi, to illustrate how sound recognition can help consumers seamlessly move between a rich audio experience and spontaneous interactions with their friends and important events around them. Bragi is a pioneer in the smart hearables category. The company manufactures wireless earphones with sensors and intelligence that enable features including real-time translation, fitness tracking, music, and gesture controls.

Mumbai: Apple will have a 78% market share in Artificial Intelligence (AI) powered hearables, a market which itself will grow over 2500% annually in 2017, a Counterpoint AI Based Wearables Market forecast for calendar year 2017 said Thursday. "Major growth in the segment is driven by the hearable market which includes devices like Apple AirPods, Beats and Bragi Dash. It is a natural path for other competitors to integrate their AI solutions across their own as well as third party wearables," Karn Chauhan, analyst at Counterpoint said. The study added that AI-powered wearables will grow 376% annually in 2017 to reach 60 million units, with AI enabled smartwatches to contribute 42% of the market, encouraging key players in the segment to adopt AI. The report suggested that the growth in wearable and hearable market will be driven by proliferation of Amazon's Alexa into third party hardware from smartwatches such as Martian and hearables like ONvocal with hearables contributing to 50% of the AI-powered wearables in 2017. The research highlighted that activity trackers with AI will witness a growth of 545% in 2017 and will contribute to 4% of the total AI based wearable market.