As the opioid crisis continues to wreak havoc on the nation's health and productivity, an Indianapolis-based startup called hc1 is applying artificial intelligence to a vast array of datasets in an attempt to uncover insights aimed at decreasing opioid misuse, abuse, and addiction. Brad Bostic, CEO of hc1, describes his venture as a healthcare relationship management company, a term he coined in 2011, the same year he started the company. With the rapid growth of cloud storage technologies, Bostic founded hc1 to harness the abundance of siloed data at both the patient and provider levels and create holistic consumer profiles that could span providers, and thus improve care. So far, hc1 has amassed 90 million HIPAA-compliant consumer profiles and has more than 1,000 customers that subscribe to its customer-relationship and data-parsing services. The current state of American healthcare, Bostic says, is "impersonal and appalling."