Automatic mainstream hashtag recommendation aims to accurately provide users with concise and popular topical hashtags before publication. Generally, mainstream hashtag recommendation faces challenges in the comprehensive difficulty of newly posted tweets in response to new topics, and the accurate identification of mainstream hashtags beyond semantic correctness. However, previous retrieval-based methods based on a fixed predefined mainstream hashtag list excel in producing mainstream hashtags, but fail to understand the constant flow of up-to-date information. Conversely, generation-based methods demonstrate a superior ability to comprehend newly posted tweets, but their capacity is constrained to identifying mainstream hashtags without additional features. Inspired by the recent success of the retrieval-augmented technique, in this work, we attempt to adopt this framework to combine the advantages of both approaches. Meantime, with the help of the generator component, we could rethink how to further improve the quality of the retriever component at a low cost. Therefore, we propose RetrIeval-augmented Generative Mainstream HashTag Recommender (RIGHT), which consists of three components: 1) a retriever seeks relevant hashtags from the entire tweet-hashtags set; 2) a selector enhances mainstream identification by introducing global signals; and 3) a generator incorporates input tweets and selected hashtags to directly generate the desired hashtags. The experimental results show that our method achieves significant improvements over state-of-the-art baselines. Moreover, RIGHT can be easily integrated into large language models, improving the performance of ChatGPT by more than 10%.

Social media classification tasks (e.g., tweet sentiment analysis, tweet stance detection) are challenging because social media posts are typically short, informal, and ambiguous. Thus, training on tweets is challenging and demands large-scale human-annotated labels, which are time-consuming and costly to obtain. In this paper, we find that providing hashtags to social media tweets can help alleviate this issue because hashtags can enrich short and ambiguous tweets in terms of various information, such as topic, sentiment, and stance. This motivates us to propose a novel Hashtag-guided Tweet Classification model (HashTation), which automatically generates meaningful hashtags for the input tweet to provide useful auxiliary signals for tweet classification. To generate high-quality and insightful hashtags, our hashtag generation model retrieves and encodes the post-level and entity-level information across the whole corpus. Experiments show that HashTation achieves significant improvements on seven low-resource tweet classification tasks, in which only a limited amount of training data is provided, showing that automatically enriching tweets with model-generated hashtags could significantly reduce the demand for large-scale human-labeled data. Further analysis demonstrates that HashTation is able to generate high-quality hashtags that are consistent with the tweets and their labels. The code is available at https://github.com/shizhediao/HashTation.

Automatic microblog hashtag generation can help us better and faster understand or process the critical content of microblog posts. Conventional sequence-to-sequence generation methods can produce phrase-level hashtags and have achieved remarkable performance on this task. However, they are incapable of filtering out secondary information and not good at capturing the discontinuous semantics among crucial tokens. A hashtag is formed by tokens or phrases that may originate from various fragmentary segments of the original text. In this work, we propose an end-to-end Transformer-based generation model which consists of three phases: encoding, segments-selection, and decoding. The model transforms discontinuous semantic segments from the source text into a sequence of hashtags. Specifically, we introduce a novel Segments Selection Mechanism (SSM) for Transformer to obtain segmental representations tailored to phrase-level hashtag generation. Besides, we introduce two large-scale hashtag generation datasets, which are newly collected from Chinese Weibo and English Twitter. Extensive evaluations on the two datasets reveal our approach's superiority with significant improvements to extraction and generation baselines. The code and datasets are available at \url{https://github.com/OpenSUM/HashtagGen}.