At a height of 100m up the amazing A'DAM Tower in central Amsterdam, the altitude wasn't a problem at Global Transformation Summit (GTS) but keeping up with the many shared experiences and fast exchange of ideas was! GTS Amsterdam brought together global brands, connecting international business leaders and senior marketing and localization professionals. What was the common ground? Many insights shared and new contacts made. As content types and volumes continue to increase – the growth of content on the internet doubles every 18 months – brands need to converge content, collaborate internally, and ensure the customer experience is consistent and personal, to stand out from online competition. This means re-imagining how we work – looking to define how multilingual content performs beyond traditional KPIs.