Google announced today that even more smart home devices would now be compatible with Assistant. The Assistant, accessible from the Google Home hub and Android phones, is integral to Google's expansion into the Internet of Things: Today, we're introducing new home automation integrations--in addition to the ones that already exist--that work with the Google Assistant. So you can now connect your Google Assistant to Best Buy Insignia, LIFX, TP-Link and Wink. TNW Conference won best European Event 2016 for our festival vibe. See what's in store for 2017.

Google has joined the war to be your digital butler. Speaking to a packed amphitheater of developers here, Alphabet's flagship company on Wednesday unveiled a hot-rodded personal assistant it says will let people control their homes, book movies, search the internet, ask follow-up questions about an Italian restaurant and sort through dog pictures using voice commands. The salvo places Google in the middle of a contest among technology giants to build an artificial intelligence that hold consumers' hands as they navigate the real world. Perhaps with an eye towards modern politics, Google declined to give its personal aide a gendered name. Its main physical form is a small, white, buttonless speaker called Google Home. It looks similar to Amazon's Echo, its own smart speaker powered by Alexa.

Google has joined the war to be your digital butler. Speaking to a packed amphitheater of developers here, Alphabet's flagship company on Wednesday unveiled a hot-rodded personal assistant it says will let people control their homes, book movies, search the internet, ask follow up questions about an Italian restaurant, and sort through dog pictures using voice commands. The salvo places Google in the middle of a contest among technology giants to build an artificial intelligence that hold consumers' hands as they navigate the real world. Perhaps with an eye towards modern politics, Google declined to give its personal aide a gendered name. Its main physical form is a small, white, buttonless speaker called Google Home. It looks similar to Amazon's Echo, its own smart speaker powered by Alexa.