What's dangerous is not to evolve. The darling of consumers and investors alike, Mr. Bezos sure seems to have the future figured out. Amazon today is the most AI driven customer experience platform in the world, besides just being an e-commerce marketplace. Retail has moved from the brick-and-mortar store front to beautiful and highly aesthetic web portals, accessible on any device you use, that seem, at times, shockingly intuitive. The secret ingredient here is AI. The global e-commerce industry, running hosted servers and data-centers around the world has been changing paradigms in how the world shops, for the last five years, and the possibilities seem to be, pardon the cliché, limitless.