"In the US, it is entirely driven by the private sector, large corporations, and some startups dealing with them. All the choices they will make are private choices that deal with collective values," warned Macron. "On the other side, Chinese players collect a lot of data driven by a government whose principles and values are not ours," he pointed out. Macron showed in the thought-provoking interview he knew that if you want to shape how AI will affect us, you have to be involved at the design stage, and set the rules. "If we want to defend our way to deal with privacy, our collective preference for individual freedom versus technological progress, integrity of human beings and human DNA, if you want to manage your own choice of society, your choice of civilisation, you have to be able to be an acting part of this AI revolution," the French leader said, adding he wanted to "frame the discussion at a global scale". A similar message is due to come out of Brussels on Wednesday (25 April), when the European Commission presents its strategy paper on artificial intelligence - namely, that the EU should take the lead to shape the ethics of AI.