There's a lot of high-brow, abstract talk about privacy and personal data. SEE ALSO: Moscow's facial recognition CCTV network is the biggest example of surveillance society yet But when it comes to our personal experience with it, all we usually get is a long, boring, overlooked list of conditions that nobody reads before signing up to Facebook or other social media giants. Do we truly understand what part of our digital footprint is owned by these companies? That's why the Glass Room, which just opened in central London, is important. At first sight, it's just another all-white, sleek, shiny, minimalist pop-up tech store, with massive windows overlooking central London and interactive handsets methodically placed in tactical positions.

SEE ALSO: Moscow's facial recognition CCTV network is the biggest example of surveillance society yet But when it comes to our personal experience with it, all we usually get is a long, boring, overlooked list of conditions that nobody reads before signing up to Facebook or other social media giants. Do we truly understand what part of our digital footprint is owned by these companies? That's why the Glass Room, which just opened in central London, is important. At first sight, it's just another all-white, sleek, shiny, minimalist pop-up tech store, with massive windows overlooking central London and interactive handsets methodically placed in tactical positions. It bears more than a fleeting resemblance to a famous retail store, which shall remain nameless. Except that once you get inside and start checking out the "products", you're left amused at best, desperately baffled at worst.