Ready Player Me is launching an experimental trial where players can use generative AI to craft their own avatar outfits. Combining user-generated content and generative AI is becoming a popular trend in gaming. The avatar outfit customization feature is a project of Ready Player Me Labs, a new division focused on testing new ideas, said Timmu Tõke, CEO of Ready Player Me, in an interview with GamesBeat. "We're just launching RPM Labs, which is like the experimental part of the product where we try all kinds of new features, and this is the first version of that," Tõke said. "Generative AI will definitely change how 3D content is created and avatars are created. We are aiming to be at the forefront of that and understand how things are changing and then change ourselves with that."