foreign equity securities
Starbucks Looking to Utilize Artificial Intelligence (AI) Technology
Can artificial intelligence (AI) determine that you want to order a dark roast coffee with a splash of almond milk and one packet of sugar? It could be heading that directions as coffeehouse chain Starbucks is looking to utilize AI to open up additional avenues to sales. Per a Motley Fool report, Starbucks is partnering with Microsoft to use data to enhance the customer service experience. "As an engineering and technology organization, one of the areas we are incredibly excited to be pursuing is using data to continuously improve the experience for our customers and partners," said Starbucks chief technology officer Gerri Martin-Flickinger. When a customer uses the Starbucks mobile app, it uses previous orders as data to determine their beverage preferences based on local stores and even offer recommendations.