PSFK's Food Debrief examines retailers that are removing barriers to a frictionless shopping experience, setting a new standard for all consumer industries The following is a preview to the insights presented in the Food Debrief. With the permeation of assistive technologies in consumers' lives, from AI to IoT, their expectations of convenience continue to evolve. When it comes to grocery shopping, it is no longer enough to be able to get in and out of a store quickly. Instead, shoppers expect brands and retailers to facilitate a streamlined and efficient experience throughout the entire, continuous shopping cycle, from product discovery to replenishment and education. This chart shows the full-cycle convenience that is supported by an infrastructure of technology within the food retail industry.