Some instances of racism in gaming are glaring and brazen, such as players creating usernames, or online aliases, using the n-word. In the week after Floyd's death, a video posted on Reddit showed a user scrolling through a series of explicitly racist usernames on "Call of Duty: Modern Warfare," Activision's latest title in one of the best selling video games franchises of all time. In response to this and other similar posts, Infinity Ward, the Activision-owned studio that made the game, tweeted that they "need to do a better job" and are issuing thousands of bans daily. The company said it will add a new in-game reporting system, "additional resources to monitor and ID racist content," and other features, including more permanent bans. The game was released in October of last year.